Discover the Most Expensive Thing on Amazon Today
As an avid shopper, you may rely on Amazon for everything from household staples to the hottest tech gifts. But did you know Amazon also offers an elite selection of high-end collectibles and luxury items? We‘re exploring the current most expensive thing on Amazon and other prohibitively pricey products available to purchase on the site right now.
What Is the Most Expensive Thing on Amazon Today?
Currently the most expensive single item you can buy on Amazon is the ultra-rare 1911 Georges Vezina hockey trading card priced at a mind-blowing $909,099.
This century-old card features Hall of Fame goaltender Georges Vezina from the early years of the NHL. Vezina‘s storied 16 year career included winning two Stanley Cups for the Montreal Canadiens. He was one of the preeminent players of hockey‘s early era.
So why is Vezina‘s rookie card eclipsing $900K in value? As one of only a handful ever printed, its rarity is off the charts. The strong PSA grade of 6.5 (EX-MT+) means this example is in exceptional condition considering its age. Authenticity is verified by the grading service also. For hardcore hockey card collectors, this is the Holy Grail.
High-end trading cards have exploded in popularity recently. The 2021 sales record for sports cards was $5.4 billion, up 13% from 2020 according to industry tracker Jason Howarth. Cards of iconic vintage players like Vezina and Gretzky have led this meteoric rise. This 1916 Vezina rookie is the current pinnacle of the hockey card market.
But it‘s far from the only astronomical price tag on Amazon these days…
More Must-See Million Dollar Listings on Amazon
Beyond the ultra-rare Vezina rookie, today‘s Amazon offers an array of staggeringly expensive merchandise across categories:
- Rare 19th Century Coins – $549,995
- Signed Game-Worn Jersey from Cal Ripken Jr. MLB Debut – $890,908
- Amazon Collection Diamond Stud Earrings – $66,500
- Rolex 18K Gold Watch – $57,991
These items represent the upper echelon of memorabilia, jewelry, horology, and other collecting passions. As these hobbies have exploded, Amazon has become a trusted source for the most elite items.
For example, the 1895 "O" Morgan silver dollar listed for nearly $550,000 is an outlier even among rare coins. Reports indicate less than 100 coins from the New Orleans mint that year were struck in the premium MS-66 grade purchased by serious numismatists. This example on Amazon offers providence along with its pristine state.
Likewise, game-worn jerseys surged in demand as sports memorabilia became recognized as an asset class. Ripken‘s record-setting career with the Baltimore Orioles places his rookie debut jersey among the most coveted in collecting. This listing includes Ripken‘s signature along with authenticity verification for provenance.
From a $57,991 Rolex watch to $66,500 diamond earrings, Amazon offers a trove of high society treasures at the top end of the market.
The Evolution of Amazon into a Luxury Marketplace
But wait – are ultra-rich collectors really buying million dollar trading cards and gem-encrusted watches on Amazon? Turns out, they absolutely are.
While Amazon built its reputation on books, electronics, and household staples, today‘s Amazon has dramatically expanded its scope. Let‘s examine how Amazon has adapted its marketplace over time:
- Early 2000s – Amazon allows 3rd party sellers on its marketplace
- 2010s – High-end boutiques like Stella & Dot gain Amazon storefronts
- 2017 – Nike announces pilot with Amazon, eventually leading to an official partnership to sell through the site
- 2018 – Lady Gaga becomes first celebrity brand on Amazon with cosmetics line Haus Laboratories
- 2020 – Ultra-luxury watchmaker Ulysse Nardin offers selections on Amazon
This evolution shows how Amazon has scaled from everyday essentials to include prestigious brands you‘d normally find only in high-end boutiques. Sellers flock to Amazon for its expansive reach, with 65% of shoppers starting their searches directly on Amazon according to Feedvisor.
Today, white glove service and provenance documentation allow high-ticket collectibles like the $900K Vezina card to be sold confidently through Amazon‘s marketplace.
The Draw for High-End Sellers and Specialty Retailers
So what‘s driving specialty retailers like auction houses and coin dealers to sell six-figure items through Amazon?
For starters, Amazon‘s platform opens access to a vast pool of buyers. The site sees 2.3 billion visitors annually – dwarfing even the largest individual retailer‘s footprint. Selling through Amazon allows niche items to surface in front of a huge captive audience already accustomed to buying from the marketplace.
Further, Amazon‘s policies instill confidence for buyers to make large purchases online. The A-to-Z guarantee provides refunds in the event issues arise with high-value orders. Amazon‘s excellent fulfillment services also remove logistics concerns. Items are securely shipped and delivered quickly to buyers anywhere in the world.
Recent statistics indicate consumers are increasingly comfortable buying big-ticket items online:
- 29% purchased luxury fashion online in 2020, up from 16% in 2019 according to BCG
- Fine art online sales up 29% in 2020, reaching $6.8 billion globally per Hiscox
- Online jewelry sales up 41% YoY in 2020 to $19 billion per eMarkerter
This data demonstrates the rising acceptance of purchasing coveted high-end merchandise through online channels. Amazon is at the vanguard of this trend, presenting an avenue for purveyors of collectibles to connect with digitally savvy buyers worldwide.
The Inside Scoop from a Trading Card Expert
To gain more perspective, I spoke with Max Smith of MLK Cards. As a sports card professional, Max shared insightful firsthand knowledge around selling high-value collectibles through Amazon:
"Amazon brings together an audience of dedicated hobbyists and intrigued novices better than any platform out there. The massive reach exposes rare items to more buyers. Plus, customers have confidence buying from Amazon versus lesser-known sites."
According to Max, the pandemic accelerated interest in high-end trading cards among buyers:
"Stimulus checks and lack of other spending outlets drove the buying frenzy. Very rare cards started selling for record prices. Sellers want to take advantage of that demand, and Amazon facilitates reaching this enthused customer base."
His key takeaway – Amazon provides the visibility, trust, and convenience to transact niche collectibles worth hundreds of thousands or more. Their sales mechanisms and policies enable purchases at the top end of the market.
The Verdict: Amazon Delivers an Unmatched Retail Experience
The astronomical sticker prices on one-of-a-kind collectibles reveal that Amazon has become the epicenter of the online retail universe. The site connects dedicated aficionados with prized investments and passions.
Of course, for most shoppers, Amazon remains a go-to source for everyday value across categories. But it‘s fascinating to explore the outer limits of what is purchasable through their platform.
One thing is certain – Amazon has capitalized on virtually endless selection paired with purchase protections to become the choice marketplace for specialty retailers. For unique collectibles or luxury goods, if it exists, it‘s likely available on Amazon.
So even if that $900,000 hockey card is outside your budget, it‘s fun to browse and engage with the most coveted products out there. Because when it comes to fulfilling demand, no retailer on Earth can currently top the experience delivered by Amazon.