Bugatti‘s new electric scooter, the 9.0, offers a top speed of 18.5 mph, max range of 25 miles per charge, and costs between $900-1,200. Read on as we take an in-depth look at the specs, availability, history and public response so far to Bugatti‘s first foray into electric vehicles.
Founded in 1909, Bugatti established itself as a premier luxury and high-performance automotive brand, maker of some of the fastest street-legal cars globally. But with EU regulations stipulating a shift to electric vehicles by 2035, Bugatti had to adapt. Enter the 9.0 e-scooter.
As their first EV product, the 9.0 represents an important milestone for Bugatti. Let‘s examine what we know about this sleek, premium scooter option:
Bugatti 9.0 E-Scooter Vital Stats
- Top Speed: 18.5 mph
- Range: up to 25 miles
- Battery: 36V lithium-ion
- Charge Time: 4 hours
- Motor: 600W brushless DC motor
- Brakes: Front and rear hydraulic brakes
- Tires: 10" honeycomb pneumatic tires
- Weight Limit: 242 lbs
- Product Weight: 35 lbs
- Dimensions: 47" x 19" x 43"
- Foldable: Yes
- Waterproof Rating: IPX4
- Age Recommendation: 16+
- Price Range: $900-$1,200
As a premium electric scooter priced under $1,200, the Bugatti 9.0 compares closely to higher-end e-scooter models from brands like Unagi and Boosted in terms of capabilities, construction and ride quality. Given Bugatti‘s reputation for high performance, quality craftsmanship and cutting edge automotive technology, expectations were high for their initial e-scooter offering.
Inside Bugatti‘s Decision to Launch an E-Scooter
Bugatti‘s CEO Mate Rimac has stated the brand does not plan to launch an electric car until at least 2032. However, given the EU‘s aggressive EV adoption timeline, Bugatti needed to gain electric vehicle expertise. An e-scooter allowed them to test the waters.
Industry-wide EV sales have climbed steadily, reaching over 6.2 million units in 2021. E-scooters represent a rapidly growing segment within this market. Several factors drive e-scooter demand:
- Increased urbanization and need for portable transportation
- Greater environmental awareness and adoption of alternative fuel options
- Rising energy costs making EVs more appealing
- Maturing e-scooter product technology, range and safety
Globally, e-scooters sales reached 50 million units in 2021 and could grow to 70 million by 2028 according to ResearchAndMarkets.com. Launching an e-scooter enables Bugatti to build EV experience while also capitalizing on this fast-expanding new mobility trend.
Bugatti 9.0 E-Scooter: A First Look
Unveiled at CES 2022, initial impressions of the 9.0 were very positive. It retains the sleek aesthetics and meticulous eye for design Bugatti is renowned for. The sculpted frame combined with precise, flowing lines communicates speed and agility. Swept-back handlebars provide comfortable ergonomics for longer rides. At just 35 lbs, the aircraft-grade alloy frame keeps the 9.0 light and maneuverable.
The 9.0 folds easily for storage and transport. LED head and tail lights plus Bluetooth connectivity provide added safety and convenience. Response from CES attendees was enthusiastic about the 9.0‘s combination of style, performance and premium construction. This bodes well for broader mainstream reception.
Where You Can Buy the Bugatti 9.0 E-Scooter
Bugatti partnered with consumer tech company Bytech to bring the 9.0 e-scooter to market. Early retail availability is primarily through specialty sporting goods or electronics stores:
- Dick‘s Sporting Goods: $1,200 MSRP
- NewEgg: $1,199
- HSN: $999
- Sears: $1,194
Priced under $1,200, the 9.0 targets a premium yet accessible price point compared to performance e-scooter models from Unagi, Boosted, Kaabo and others which can run $1,400 and up.
If initial reception proves positive, expect to see the 9.0 potentially rolled out to big box retailers like Walmart or Target and online outlets like Amazon. Widespread distribution at major national chains would certainly make these scooters far more convenient to purchase.
The Public‘s Response So Far
Initial reviews from tech publications like CNET and TechRadar have been favorable, praising the 9.0‘s responsive acceleration, easy folding mechanism and quality construction. One downside noted is the relatively short 25 mile range, although this keeps the 9.0 focused as an urban commuter vehicle.
Consumers seem intrigued by the novelty of a Bugatti e-scooter model and excited by the combination of performance and luxury. However, some hesitation exists around paying a premium price for a scooter from an untested brand in this market.
As more riders experience the 9.0 firsthand, word-of-mouth about performance, comfort and reliability will heavily influence consumer opinions. If the 9.0 delivers an unmatched riding experience worthy of the Bugatti name, it can justify its higher cost versus competitors.
I hope breaking down the key facts, analysis and impressions around Bugatti‘s new 9.0 e-scooter model provides helpful insight! Let me know if you need any other details on this exciting first electric vehicle from an iconic luxury automaker.