Full Name: Alisha Marie McDonald
Birthday: April 5, 1993 (Age 30)
Birth Place: Riverside, California, United States
Ethnicity: Filipino, Spanish, Irish
Relationship status: Single
Occupation: YouTuber, Influencer
Years active: 2008–present
Net worth: Estimated $4 million
Subscribers: 8.4 million (YouTube), 3.7 million (Instagram)
Associated acts: Bethany Mota, Macy Kate
Alisha Marie McDonald, better known as just Alisha Marie, is a YouTube superstar who has won over millions of fans with her fun, bubbly personality and highly entertaining videos all about beauty, fashion, lifestyle, and more. Since joining YouTube over a decade ago as a teen, she has amassed over 8 million subscribers and become one of the platform‘s most recognizable influencers. Let‘s take a closer look at the woman behind the channel!
Early Life and Career Beginnings
Alisha was born on April 5, 1993 in Riverside, California. She is of mixed Filipino, Spanish, and Irish descent. Growing up, she dabbled in singing, acting, writing, and illustrating, demonstrating her creative talents from a young age.
Alisha launched her YouTube channel "macbarbie07" on October 29, 2008 at just 15 years old. The channel name paid homage to her childhood nickname "Mac" and her love of MAC cosmetics. A week after creating the channel, she posted her very first video: a makeup tutorial inspired by Kim Kardashian.
While starting off with mainly beauty content, Alisha‘s channel evolved over the first few years to also include fashion lookbooks, DIY projects, routines, tags, and vlogs. Her bubbly on-screen charisma and fun video ideas quickly attracted fans.
Rise to YouTube Stardom
Alisha‘s success on YouTube took off rapidly between 2010-2015. Some major highlights include:
- 2011: Hit 1 million subscribers
- 2013: Appeared in the Nickelodeon film Swindle
- 2013: Nominated for a Teen Choice Award
- 2014: Won the Teen Choice Award for "Choice Web Star: Fashion/Beauty"
- 2015: Surpassed 5 million subscribers
- 2016: Launched her own makeup line called BabeBox Cosmetics
Alisha was gaining millions of dedicated fans with her particular style of beauty, fashion, and lifestyle content. While many YouTubers stuck to vlogs and sit-down videos, Alisha created cinematic visual stories around DIY projects, recipes, routines, and more. Her high production value and bubbly personality made her videos binge-worthy.
What Sets Alisha Apart
So what is it exactly about Alisha Marie that has led to such popularity on YouTube?
- Relatable personality – Alisha comes across as the girl next door. She‘s bubbly, fun, and oh so real.
- Entertaining videos – Her videos are insanely fun to watch and impossible to click away from! They are bubbly and fast-paced just like her.
- Useful advice – Along with entertainment, Alisha also provides real tips and tricks on beauty, style, home, and life that fans can apply to their own lives.
- Openness and honesty – Alisha gets personal and shares her own struggles with anxiety, body image, relationships, and more. This openness allows fans to connect deeply with her.
- Interaction with fans – Alisha constantly responds to comments, posts fan Q&As, and finds ways to involve her audience. Fans feel close to her.
In short, Alisha won over the internet by being her genuine, fun-loving, caring self. Her spirit comes through in everything she does.
Major Career Milestones
Alisha has accomplished so much over her decade-plus long YouTube career. Here are some of her major milestones:
- 2017: Released her debut young adult novel A Dream Too Big
- 2017: Her merchandise line expands from just apparel to accessories, homeware, and beauty tools
- 2018: Launched her own mobile app for exclusive content
- 2019: Hit 10 million total subscribers across her two YouTube channels
- 2020: Appeared on MTV‘s Deliciousness judging food videos
- 2021: Her podcast ssip debuts with co-host Ashly Schwan
- 2022: Celebrates 10 year anniversary of BabeBox Cosmetics
Through it all, Alisha remains committed to YouTube as her #1 platform. She continues to post new videos multiple times a week, showing her evolution from teen content creator to savvy businesswoman.
Lasting Legacy on YouTube
With over a decade under her belt, Alisha Marie has left a lasting impact on the YouTube community.
- Inspired young creators – Alisha paved the way for Gen Z YouTube stars by starting her channel as a teen.
- Normalized sponsorships – She demonstrated how to develop a sustainable business by collaborating with brands early on.
- Expanded possibilities – Her lifestyle focus showed creators can find success without limiting themselves to one niche.
- Authenticity – Remaining genuine has been core to her brand. Alisha reminds creators to stay true to themselves.
- Taking stands – She uses her platform to speak out on mental health, body positivity, and other social causes.
At just 30 years old, it‘s clear Alisha Marie‘s influence will continue shaping YouTube culture for years to come. She is one of the platform‘s tried and true success stories.
So in summary – talented, relatable, ambitious, and oh so real – that‘s the incredible Alisha Marie! It‘s easy to see why fans, myself included, just can‘t get enough of her. She is one of YouTube‘s brightest stars and most lovable creators.