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Kayla Itsines: Fitness Icon and Bikini Body Mogul

Full Name Kayla Itsines
Age 32
Birthday May 21, 1991
Birthplace Adelaide, Australia
Relationship Engaged to Tobi Pearce
Height 5′ 5′′
Net Worth $46 million
Social Profiles

Kayla Itsines is an Australian personal trainer, entrepreneur, and author who has taken the fitness world by storm. As the creator of the globally famous Bikini Body Guides (BBG), Kayla has inspired millions of women to transform their bodies and lives through her life-changing workout programs.

Early Life and Career Beginnings

Born in Adelaide, Australia in 1991, Kayla’s passion for health and fitness started at a young age. She grew up playing sports like netball and soccer, developing an athletic physique during high school. After becoming a certified personal trainer at 18, Kayla began working at a women‘s-only gym while studying Exercise and Sports Science at the University of Adelaide.

During her early training career, Kayla started developing short-term exercise guides for her clients who wanted to shape up for vacations and events. These guides formed the foundation for what would become her now-famous Bikini Body Guides.

The Evolution of Bikini Body Guide (BBG)

In 2014, Kayla formally launched her 12-week Bikini Body Guide program, offering it as a PDF to customers worldwide. The affordable, equipment-free program took off, empowering women to reclaim their fitness goals.

BBG evolved into multiple tiered programs like BBG Beginner, BBG Stronger, and BBG Pregnancy. Kayla also launched BBG Zero Equipment, a modified program requiring no gear. At their core, the guides focus on interval and resistance training to build cardiovascular health and full-body strength.

Users praise BBG’s structured yet flexible workout schedules along with Kayla’s motivating social media presence. The programs yield proven results – leaner, toned bikini bodies – explaining BBG‘s skyrocketing popularity.

Expanding Her Brand with Sweat and Books

In 2015, Kayla launched the Sweat app with her fiancé and business partner Tobi Pearce. Sweat provides access to BBG workouts and other fitness programs designed by Itsines and her team.

Kayla further expanded her brand by launching her own equipment line and co-authoring exercise books like The Bikini Body 28-Day Healthy Eating & Lifestyle Guide. She often undertakes global speaking tours to directly engage with her loyal followers.

True to her entrepreneurial spirit, Kayla continues growing her business. Her Sweat empire is now valued at over $600 million, boasting the world’s largest online fitness community.

Awards and Recognition

Kayla’s meteoric success has earned her recognition as a leading figure in the world of health and fitness:

  • Named world’s #1 fitness influencer by Forbes
  • Appeared on covers and features in major magazines like Cosmopolitan, Women‘s Health, and Shape
  • Sweat app named Apple’s top grossing app of 2016
  • Awarded Young Rich List title and placed on 30 Under 30 list
  • Featured guest on top talk shows like The Project and Today
  • Author of bestselling exercise books, including The Bikini Body 28-Day Plan

Despite her many accolades, Kayla remains committed to empowering everyday women through health and fitness.

Responding to Controversy and Criticism

With such an enormous following, Kayla has faced her share of criticism and controversy:

  • Accused of promoting restrictive diets and unrealistic body ideals
  • Criticized for over-exercising and extreme workout schedules
  • Scrutinized for lack of inclusivity and diversity in her imagery

Kayla has listened to feedback and taken steps to address these concerns. She now offers broader dietary advice focused on balance and sustainability. Kayla champions body positivity, using models of diverse sizes and abilities. Her programs emphasize becoming stronger and building confidence.

What Makes Kayla Itsines Inspiring

As a longtime Kayla fan, I‘m constantly inspired by her dedication to building women up. She listens closely to her community and adjusts her programs based on their real needs. Kayla promotes exercise as a tool for greater self-love.

Her workout plans are achievable for women with busy lives, with flexible scheduling and minimal equipment. She spurs women to keep going with her own motivational Instagram posts detailing her fitness journey as a mom. Most of all, Kayla’s message is about more than bikini bodies – it‘s about becoming our strongest selves, physically and mentally.

With future books planned and continued growth of her Sweat platform, Kayla Itsines will no doubt remain fitness royalty for years to come. She has already helped millions achieve their wellness goals, and her global impact continues to spread.