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Rachel Parcell, Blogger Behind the Pink Peonies Empire

Rachel Parcell is an influencer and entrepreneur who has built a social media and fashion empire around her popular lifestyle blog Pink Peonies. With over 1.3 million Instagram followers and a successful clothing line, Rachel‘s feminine aesthetic and share-worthy content have captured the hearts of fans worldwide.

Quick Facts

Full Name Rachel Parcell
Age 32 (Birthday: January 14, 1991)
Born Jackson Hole, Wyoming
Lives Utah
Occupation Blogger, Influencer, Entrepreneur, Author
Known For Pink Peonies blog and clothing line
Spouse Jackson Parcell (m. 2012)
Children 4
Followers 1.3 million Instagram followers

The Story Behind the Pink Peonies

Rachel Parcell was born on January 14, 1991 in Jackson Hole, Wyoming. She studied communications at Utah State University, where she met her now husband Jackson.

After graduating, Rachel worked as a wardrobe stylist and photographer in Utah. In 2013, while living in a small apartment, she launched the blog Pink Peonies as a creative outlet and hobby with no business intentions.

She named the blog after her favorite flower and color. Rachel shared glimpses into her life, style and interests through blog posts on fashion, beauty, food, motherhood and more.

Rachel‘s signature feminine and romantic style quickly attracted an engaged community of supporters who loved her relatable approach. Within a few years, Pink Peonies morphed from a passion project into a full-fledged business empire.

Developing the Pink Peonies Brand

As Pink Peonies gained popularity, Rachel expanded her team and brought on collaborators to help run the blog and grow her audience.

In 2015, Rachel took her brand further by launching her own clothing line, starting with just a few dress styles. The Rachel Parcell collection reflects the soft, feminine aesthetic and floral prints that fans love.

That same year, a partnership with Nordstrom helped boost the visibility of Rachel‘s brand. She also collaborated with brands like Tory Burch, DSW and Target.

The clothing line now includes a wide range of products from dresses to accessories and home goods.

Rachel published her first book in 2017 titled "Always Stylish" giving readers a peek into her life and blogging process.

The Woman Behind the Brand

While Rachel proudly shares her fashion and lifestyle content publicly, she also gives fans a candid look into her personal life. Her husband Jackson and their four children are central in her world.

Known for honest posts about motherhood and balancing business, Rachel values family time at home in Utah with her kids and husband. She remains close with her siblings and parents who help with the business.

Rachel is passionate about women empowerment and entrepreneurship. She paved the way for creating a brand around your passions – one beautiful, share-worthy post at a time.


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