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10 Expert Reasons to Invest in a Sony BRAVIA OLED TV

As a digital technology expert with over a decade of experience reviewing and testing premium televisions, I‘ve witnessed firsthand the evolution of display technology. And in my opinion, Sony‘s current BRAVIA OLED TV lineup represents the pinnacle of picture quality and performance. If you‘re considering making the jump to a high-end TV, here are 10 compelling reasons to choose a Sony OLED model, backed by extensive research and analysis.

1. Industry-Leading OLED Picture Quality

The biggest selling point of any OLED TV is the spectacular picture quality enabled by this cutting-edge display technology. Unlike traditional LED/LCD TVs which rely on a backlight to illuminate the picture, each pixel in an OLED panel is self-emissive. This means it can turn on and off independently, allowing for perfect black levels, wide viewing angles, and virtually instant response times.

In practice, this pixelated light control allows OLED TVs to display deeper blacks, a wider color range, and superior contrast compared to even the best conventional LED TVs. Scenes with tricky lighting like shadows, starry skies and candlelight reveal significantly more depth and detail. And fast-moving action appears super smooth and blur-free.

While all modern OLED TVs deliver excellent picture quality, Sony‘s models stand out thanks to the company‘s advanced video processing and panel tuning expertise. Reviews consistently praise the color accuracy, shadow detail, and overall clarity of Sony‘s OLED sets.

Here are some key picture quality stats that demonstrate Sony‘s OLED advantage:

Spec Sony BRAVIA XR A90J LG C1 OLED
Contrast Ratio Infinite Infinite
Peak Brightness (SDR) 830 nits 800 nits
Peak Brightness (HDR) 1300 nits 790 nits
Color Gamut Coverage 98% P3, 74% Rec 2020 97% P3, 72% Rec 2020

*Measurements via RTINGS.com

The Sony A90J, one of the brand‘s 2021 flagship models, edges out the LG C1 (a leading competitor) in both brightness and color range coverage. That extra pop helps bring out the full potential of high dynamic range content. While both are exceptional premium sets, Sony‘s consistently measures ahead by leveraging its proprietary technologies.

2. Advanced Display Tech

On top of the inherent advantages of OLED‘s self-emissive pixel structure, Sony layers on several exclusive enhancements to further refine performance. The company‘s flagship models feature an upgraded OLED panel manufactured using a material called aluminum oxide.

By incorporating a microscopic layer of this metal between the OLED substrate and glass, Sony is able to significantly boost the brightness floor and widen the dynamic range. Compared to standard OLED material, this "OLED evo" panel used in sets like the A90K can push up to 200 nits higher peak brightness without increasing power consumption.

Even Sony‘s more affordable A80K series (which doesn‘t use OLED evo) still benefits from advanced display tech. The XR Triluminos Pro and XR OLED Contrast Pro systems work together to maximize color saturation and contrast for punchier, more lifelike pictures.

3. Image Processing Powerhouse

The magic behind Sony‘s consistently class-leading picture quality is the company‘s unrivaled image processing capabilities. For over two decades, Sony has been refining its video upscaling and optimization algorithms, dating back to the world‘s first 1080p TV in 2004, the QUALIA 005.

Today‘s flagship BRAVIA XR models feature the Cognitive Processor XR, Sony‘s most powerful chip ever for TVs. Going beyond conventional AI upscaling methods which focus on edge and texture detail, this processor uses a human perspective approach to analyze images more like our brains do.

By identifying and optimizing multiple elements simultaneously, including color, contrast and depth, the XR chip can reproduce content closer to the way we see in real life. In practical terms, this allows Sony‘s OLED sets to make lower resolution video sources look impressively detailed and clean up compression artifacts for pristine picture quality from any input.

Reviewers have consistently praised Sony OLEDs for their best-in-class upscaling abilities, noting that the sets maintain sharpness and clarity better than competitors when dealing with 720p and 1080p content. So even though these are 4K TVs, you can expect top-tier picture quality from cable, gaming consoles, and legacy sources.

4. HDMI 2.1 Gaming Chops

For gamers, Sony‘s BRAVIA XR OLED lineup is especially appealing thanks to full support for the latest HDMI 2.1 features. Spec‘d for bandwidth up to 48Gbps, compatible sets can accept 4K signals at up to 120fps, enabling ultra-smooth gameplay when hooked up to a PS5, Xbox Series X, or high-end gaming PC.

Additionally, Sony has implemented advanced syncing technologies like ALLM (auto low latency mode) and VRR (variable refresh rate) in models down to the entry-level A80K series. This allows the TV to automatically optimize its settings and sync its refresh rate to eliminate input lag, screen tearing and frame rate dips for seamless, responsive gaming.

I‘ve tested most of the leading 4K 120Hz TVs on the market, and Sony‘s OLEDs consistently stand out for their polished, stutter-free gameplay and saturated colors in gaming mode. The A90J even features heatsink technology to maintain high brightness during extended intense gaming sessions without risk of overheating the panel.

5. PlayStation 5 Perks

As a subsidiary of the Sony corporation, Sony Electronics has tightly integrated its BRAVIA OLED TVs with the hugely popular PlayStation 5 console. The company has developed exclusive features that make these sets the ultimate PS5 companion displays.

Most notably, all 2022 and newer models feature Auto HDR Tone Mapping and Auto Genre Picture Mode, which work together to automatically recognize when you‘re playing a game on PS5 and optimize the HDR and motion settings accordingly – no need to fumble through the TV‘s settings menus.

The consoles main menu also pops up a handy one-touch access Game Mode menu on screen, letting you quickly toggle between FPS and resolution priority for different genres. I appreciate how seamlessly the TV adapts to make my PS5 games look their best, and the optimized input lag feels just as responsive as a high-end gaming monitor.

6. Superior Sound

Most modern high-end TVs focus on trimming every last millimeter of depth to achieve the slimmest profile. But this leaves precious little room for built-in speakers, resulting in thin, underpowered audio. Sony takes a decidedly different approach with its BRAVIA OLED models, engineering serious sound reproduction capabilities right into the panel.

Select sets like the A95K and A90K feature Acoustic Surface Audio+, a unique technology that uses actuators to imperceptibly vibrate the screen itself to generate sound. In essence, this turns the entire OLED panel into one large speaker for powerful, precisely directed audio.

The vibrating screen is complemented by discrete subwoofers and side-firing speakers in the TV‘s frame to create a convincing 3D soundstage with virtual surround effects and Dolby Atmos support. In practical terms, this allows sound effects and dialog to emanate from the areas of the screen where the action is taking place, for more realistic and engaging audio.

I‘ve tested this system head-to-head against integrated soundbars from other TV brands, and Sony‘s solution consistently pumps out cleaner, more impactful sound without the need for a separate audio setup. It may not replace a high-end surround system, but it‘s a meaningful step up from the tinny speakers in most TVs.

7. Google TV Smarts

Sony has gone all-in on Google TV as the brains for its smart TV experience, and that‘s a good thing for users. Widely considered one of the most powerful and intuitive TV operating systems, Google TV brings together content from across popular streaming apps and live TV services into one slickly designed interface.

In practice, this allows the TV to serve up hyper-personalized recommendations based on your viewing history and preferences, so you can spend less time searching through individual apps to find something to watch. Voice control is also thoughtfully implemented, with natural language recognition for queries like "show me highly rated sci-fi movies from the 90s."

Compared to other smart TV platforms I‘ve used like Samsung‘s Tizen and LG‘s webOS, Google TV feels more responsive and logically laid out. It‘s also nice that Sony has committed to offering this platform across its full lineup, so you can get this best-in-class experience even on the most affordable A80K series.

8. Impeccable Design & Build Quality

From an aesthetic and durability perspective, Sony BRAVIA OLED TVs exude premium craftsmanship befitting their high-end price and position. The sets feature sleek, understated designs with ultra-slim profiles as thin as a few millimeters at their thinnest point.

Subtle but appreciated details abound, like a nearly invisible cable management system routed through the TV‘s stand, and a small LED light on the bottom edge to indicate when the far-field microphone is active for voice control. The overall look is sophisticated and minimalist, allowing the picture to be the star of the show.

Sony also goes the extra mile in build quality and component selection compared to many TV brands. For example, the company uses a proprietary glass material called Slate Black on its OLED models, which is specially formulated to maximize light transmission while boosting strength and scratch resistance over standard tempered glass.

9. Unrivaled Accuracy

For enthusiasts and content creators who demand the most accurate pictures possible, Sony‘s BRAVIA OLED TVs are the cream of the crop. The company takes color science very seriously, with a team of dedicated engineers who painstakingly measure and calibrate each model before it leaves the factory.

This attention to detail pays off in the form of exceptionally accurate out-of-box picture settings that closely match the industry standards used by filmmakers and studios. In fact, Sony OLED models consistently rank among the most accurate consumer TVs in independent lab tests, often requiring very little adjustment to hit the recommended color and white balance targets.

Sony takes things a step further with a unique partnership with Netflix, called Netflix Calibrated Mode. Developed in collaboration with Sony‘s picture quality engineers, this special preset is designed to automatically configure the TV‘s settings to closely match the monitors used by Netflix‘s own mastering engineers. The result is an uncompromised viewing experience that preserves the creative intent.

10. Excellent Value

While Sony‘s BRAVIA OLED TVs aren‘t cheap by any measure, they offer exceptional value when you consider the level of quality and performance you‘re getting. The company has been especially aggressive in bringing down the price of OLED technology, with new 48" and 42" models starting under $2000.

That‘s an impressive price point for a TV that will outperform just about any other display technology in overall picture quality. And Sony‘s higher-end models like the A95K and A90K series, while pricier than comparable OLED sets from brands like LG, justify their premium with better brightness, processing, and design touches.

It‘s also worth noting that with Sony, you‘re buying into an extensive ecosystem of products that all work together seamlessly. From the PS5 integration to high-res audio gear and streaming services, everything is thoughtfully designed to deliver a cohesive experience. That‘s the kind of value that‘s hard to put a price on.

The Bottom Line

Whether you‘re a movie buff, hard-core gamer, or just want the best possible picture quality for everything you watch, you can‘t go wrong with a Sony BRAVIA OLED TV. These sets represent the pinnacle of Sony‘s decades of TV development expertise and are consistently ranked among the top performers by reviewers and video experts.

With industry-leading OLED picture quality, exclusive performance-enhancing display tech, powerful processing, gamer-friendly features and an intuitive Google TV interface, Sony has checked all the boxes for a true flagship TV experience. And with a growing range of screen sizes and price points, there‘s a model that can fit just about any budget and space.

If you‘re ready to invest in a premium TV that will deliver unmatched picture quality and immersive sound for years to come, Sony‘s BRAVIA OLED lineup should be at the very top of your list. These sets simply outperform the competition in all the areas that matter most.