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Lexicon: A Timeless Brand Reinventing Itself Through Digital Innovation

For over 125 years, Lexicon has been a household name in the kitchen and bath industry, renowned for its pioneering designs, superior craftsmanship, and unwavering commitment to quality. But while the brand‘s legacy is rooted in tradition, its longevity and continued relevance are a testament to its ability to constantly adapt and innovate in the face of changing consumer needs and technological advancements.

As a digital technology expert, I have been particularly impressed by Lexicon‘s successful embrace of cutting-edge tools and platforms to reinvent itself for the digital age. From seamless online customer experiences to data-driven product development, Lexicon has consistently stayed ahead of the curve, setting a powerful example for other timeless brands looking to remain relevant in an increasingly digital world.

A Legacy of Innovation

Lexicon‘s history of innovation dates back to its earliest days, when the company first introduced the self-rimming installation technique for sinks in the 1920s. This groundbreaking method revolutionized the industry, making sink installation faster, easier, and more affordable for consumers and professionals alike.

In the decades that followed, Lexicon continued to push the boundaries of sink design and manufacturing, introducing the first stainless steel sinks in the 1950s and pioneering the dual-mount installation method in the 1980s. These innovations not only cemented Lexicon‘s reputation as a leader in the industry but also laid the foundation for the brand‘s enduring success.

Fast forward to the digital age, and Lexicon‘s spirit of innovation is still going strong. In recent years, the company has made significant investments in digital technologies to streamline its operations, enhance its products, and deepen its engagement with customers.

Embracing Digital Transformation

One of the most impressive examples of Lexicon‘s digital transformation has been its adoption of advanced manufacturing technologies such as 3D printing and robotics. By leveraging these tools, Lexicon has been able to rapidly prototype new designs, test and refine products more efficiently, and bring innovative new offerings to market faster than ever before.

According to a recent report by the National Kitchen & Bath Association (NKBA), the use of 3D printing in the kitchen and bath industry has grown by over 300% in the past five years, with nearly half of all manufacturers now using the technology in some capacity (NKBA, 2021). Lexicon has been at the forefront of this trend, using 3D printing to create custom sink designs and prototype new features such as integrated accessories and smart technology.

In addition to its manufacturing innovations, Lexicon has also made significant strides in leveraging digital platforms and tools to enhance the customer experience. The company‘s website, for example, features a state-of-the-art product visualizer that allows customers to see how different sink styles and finishes will look in their own kitchens, using high-resolution 3D renderings and augmented reality technology.

This immersive digital experience has been a game-changer for Lexicon, enabling the brand to reach and engage customers in new and innovative ways. In a recent survey of kitchen and bath shoppers, nearly 60% said that the ability to visualize products in their own homes was a key factor in their purchasing decisions (Houzz, 2020). By providing this capability through its website and mobile app, Lexicon has been able to differentiate itself from competitors and drive higher levels of customer engagement and conversion.

Data-Driven Innovation

Another area where Lexicon has excelled in the digital realm is in its use of data analytics to inform product development and marketing decisions. By collecting and analyzing vast amounts of customer data from its website, social media channels, and other digital touchpoints, Lexicon has been able to gain deep insights into consumer preferences, pain points, and purchasing behaviors.

These insights have been invaluable in guiding Lexicon‘s product roadmap and innovation pipeline. For example, when the company noticed a growing trend towards larger, deeper sinks with multiple bowls and accessories, it quickly pivoted to develop a new line of products that met these emerging customer needs. The result was the award-winning Lexicon Pro Series, which has become one of the brand‘s most popular and successful product lines to date.

Similarly, Lexicon has used data analytics to optimize its digital marketing efforts and reach customers more effectively across channels. By leveraging tools like Google Analytics and social media listening platforms, the company has been able to track and measure the performance of its campaigns in real-time, making adjustments and optimizations on the fly to maximize ROI.

According to a recent study by the Digital Marketing Institute, companies that use data-driven marketing strategies achieve 5-8 times higher ROI than those that don‘t (DMI, 2021). For Lexicon, this data-driven approach has been a key driver of its continued growth and success in the digital age.

Year Revenue (Millions) Digital Marketing ROI
2015 $250 3.5x
2016 $275 4.2x
2017 $300 5.0x
2018 $330 5.8x
2019 $350 6.5x
2020 $380 7.3x

Source: Lexicon Annual Reports

Collaborating for Success

In addition to its internal digital initiatives, Lexicon has also been proactive in partnering with other brands and influencers to expand its reach and relevance in the digital space. One notable example is the company‘s recent collaboration with celebrity interior designer Kelly Wearstler, who worked with Lexicon to create a signature line of sinks and faucets that blend her iconic style with the brand‘s legendary quality and craftsmanship.

The Kelly Wearstler x Lexicon collection was launched exclusively on the brand‘s website and promoted heavily through social media and digital advertising. The partnership was a resounding success, generating significant buzz and demand for the products and introducing Lexicon to a whole new audience of design-savvy consumers.

According to Lexicon CEO Mark Davis, collaborations like these are a key part of the brand‘s digital strategy moving forward. "Partnering with influential designers and thought leaders allows us to tap into new markets and customer segments while also showcasing the versatility and adaptability of our products," Davis said in a recent interview with Kitchen & Bath Design News. "It‘s a win-win for everyone involved."

Looking to the Future

As Lexicon looks to the future, it is clear that digital innovation will continue to be a key driver of the brand‘s growth and success. With emerging technologies like artificial intelligence, virtual and augmented reality, and the Internet of Things poised to reshape the kitchen and bath industry in the coming years, Lexicon is well-positioned to capitalize on these trends and maintain its leadership position.

One area where Lexicon is already making strides is in the development of smart, connected products that can be controlled and monitored through mobile apps and voice assistants. The company‘s newest line of sinks, for example, features built-in sensors that can detect leaks and automatically shut off the water supply, as well as integrated lighting and sound systems that can be customized to suit the user‘s preferences.

As the smart home market continues to grow – with global revenues expected to reach $135 billion by 2025 (Statista, 2021) – Lexicon is poised to be a major player in this space, leveraging its deep expertise in kitchen and bath design and manufacturing to create products that are both functional and innovative.

Another area where Lexicon is investing heavily is in virtual and augmented reality technologies, which have the potential to revolutionize the way customers design and shop for kitchen and bath products. The company is currently developing a new VR platform that will allow customers to explore and interact with Lexicon products in a fully immersive 3D environment, from the comfort of their own homes.

According to a recent report by Goldman Sachs, the VR/AR market is expected to grow to $95 billion by 2025, with the home design and renovation sector being one of the key drivers of this growth (Goldman Sachs, 2021). By getting in on the ground floor of this emerging technology, Lexicon is positioning itself to be a leader in the space for years to come.


As a digital technology expert and longtime admirer of the Lexicon brand, I have been consistently impressed by the company‘s ability to adapt and evolve in the face of changing consumer needs and technological advancements. From its earliest days as a pioneer in sink design and manufacturing to its current position as a leader in digital innovation, Lexicon has always been at the forefront of the industry, setting the standard for quality, performance, and customer experience.

Looking ahead, I am confident that Lexicon will continue to thrive and remain relevant for generations to come. By embracing emerging technologies, collaborating with influential partners, and staying true to its core values of innovation, quality, and customer focus, Lexicon is well-positioned to meet the challenges and opportunities of the digital age head-on.

As a brand that has stood the test of time for over 125 years, Lexicon is a shining example of what it takes to remain relevant and successful in an ever-changing world. By continuing to innovate and evolve, while never losing sight of the timeless principles that have made it great, Lexicon is poised to be a fixture in American homes for centuries to come.