Full Name: Paige Elizabeth Lorenze
Birthday: January 26, 1998
Birthplace: Staten Island, New York
Residence: Los Angeles, California
Occupation: Instagram Influencer, Model, YouTuber
Years Active: 2017-present
Net Worth: ~$200K
Social Media: Instagram (1.7M), Twitter (117K), YouTube (539K)
Paige Lorenze is an American Instagram star, influencer, and model who has amassed over 1.7 million dedicated followers. She first rose to prominence around 2018 when her styling posts embodied the laidback, beachy aesthetic of a "California girl." But Lorenze truly broke out in 2019 as a pioneer of the "VSCO girl" trend.
Known for her bubbly personality and enviable SoCal lifestyle, Lorenze has leveraged social media success into brand collaborations, magazine covers, and launching her own YouTube channel. At just 25, she has become one of Instagram‘s most buzzed-about stars.
Early Life and Career Beginnings
Born on January 26, 1998, Paige Lorenze grew up in Staten Island, New York with her parents and younger brother. She has described being bullied as a kid for being tall and skinny. Lorenze found joy in fashion, makeup and posting photos on social media as a creative outlet.
After high school, Lorenze started test modeling shoots and did small jobs in NYC. She realized she could turn her growing Instagram following into potential partnerships. Lorenze made the move out to LA in 2017 to further her influencer dreams.
Rise to Instagram Fame in LA
It didn’t take long for Lorenze to make a splash in LA‘s crowded influencer scene. She set herself apart with an aesthetic that was California casual-meets-editorial glam. Those scrolling through Instagram were drawn to Lorenze‘s bright, playful vibes and glimpses into her real life.
By 2018, Lorenze‘s account had grown to over 500k followers. She left her day job as a nanny to create content full-time. Lorenze‘s cheerful personality and trendy #OOTD shots earned her brand sponsorships with Revolve, Lulus, Nasty Gal and more.
Becoming a VSCO Girl Trailblazer
In 2019, Lorenze truly levelled up by capitalizing on the rising “VSCO girl” trend. The term poked fun at a preppy, laidback lifestyle popularized on the VSCO photo editing app. With shell necklaces, Hydroflasks and scrunchies, Lorenze embodied the look.
Despite initially being mocked online, Lorenze made VSCO girl style seem effortlessly cool. Brands scrambled to cash in on the trend with “starter packs” and beachy apparel. Lorenze leaned into her role as the VSCO girl poster child. Her follower count surpassed 1 million by late 2019.
Continued Instagram and Modeling Success
Lorenze has parlayed her social media stardom into an impressive modeling and influencing career. She became a Maxim cover girl in September 2019. Lorenze also starred in campaigns for brands like TooFaced Cosmetics, Adore Me Lingerie, and American Eagle.
She holds multi-year contracts with Tresemme, GHD and other top brands. Lorenze is regularly invited to coveted events like Revolve Festival and Coachella parties. While the VSCO girl label has faded, Lorenze still dictates Cali girl fashion for her millions of followers.
Expanding Her Brand on YouTube
Never one to rest on her laurels, Lorenze has been expanding her content and brand reach. In 2020, she launched a successful YouTube channel focused on fashion, beauty and lifestyle.
Lorenze shares sit-down videos detailing insider secrets behind her most viral Instagram posts. She also films popular “Day in My Life" vlogs bringing fans along through her glamorous SoCal routines. Lorenze‘s YouTube provides a deeper connection with her audience.
Advice for Aspiring Influencers
For those hoping to follow in Lorenze‘s footsteps, she often shares words of wisdom:
- Post high-quality, well-edited photos consistently in your niche.
- Let your personality shine through. Be real and engaging with your audience.
- Collaborate with micro-influencers to cross-promote.
- Only partner with brands that genuinely fit your vibe.
- Diversify content with reels, vlogs, tutorials to keep it fresh.
- Don’t chase trends – stay true to your personal style.
What’s Next for Paige Lorenze?
At just 25, Lorenze’s career trajectory only seems to be rising. She has expressed interest in hosting her own fashion or beauty show one day. Lorenze also plans to expand her YouTube channel and score additional major magazine covers.
No matter what new levels of success Lorenze reaches, she remains committed to delivering the fun, inspiring content her loyal fans love. With creative vision and business savvy, Paige Lorenze is definitely one of Instagram‘s most exciting influencers to keep your eye on!